Central Florida Rental Company Facing Potential FDUTPA Liability

Jul 20, 2021


Welcome to Baytowne Reporting's webpage where you can learn about the potential liability faced by our leading Central Florida rental company under the Florida Deceptive and Unfair Trade Practices Act (FDUTPA). In this article, we will provide you with a comprehensive overview of the situation, its implications, and the steps we are taking to address this issue.

The Florida Deceptive and Unfair Trade Practices Act (FDUTPA)

The Florida Deceptive and Unfair Trade Practices Act, commonly known as FDUTPA, is a state law designed to protect consumers and businesses from unfair and deceptive trade practices. It covers a broad range of activities, including false advertising, fraud, and unfair competition. The Act allows affected parties to seek legal remedies and damages when they have been harmed by such practices.

The Allegations

Baytowne Reporting, a trusted name in the Central Florida rental industry, is currently facing potential liability under FDUTPA due to allegations of unfair trade practices. It is essential to note that these allegations are currently under investigation, and no final judgment has been made.

1. Misrepresentation of Rental Property Features

One of the allegations centers around the misrepresentation of rental property features. It is claimed that Baytowne Reporting promoted certain amenities and services that were not adequately provided or not available as advertised. The potential liability stems from the alleged false advertising, which could be considered a violation of FDUTPA.

2. Non-Disclosure of Fees

Another allegation involves the non-disclosure of additional fees associated with the rental properties. It is claimed that Baytowne Reporting failed to transparently present the full cost of renting their properties, leading to unexpected financial burdens for renters. This failure to disclose relevant information could also be seen as a violation of FDUTPA's provisions.

3. Unfair Competitive Practices

Finally, there have been allegations of unfair competitive practices, suggesting that Baytowne Reporting engaged in activities aimed at gaining an unfair advantage in the rental market. Examples cited include false negative reviews of competitors, attempting to manipulate search engine rankings, and intentionally misleading marketing campaigns. If proven, these actions could be deemed a violation of FDUTPA.

Our Commitment to Compliance

At Baytowne Reporting, we take these allegations very seriously, and we are committed to addressing this situation in a fair and responsible manner. We understand the importance of providing accurate information to our customers and ensuring a transparent rental process.

As part of our commitment to compliance, we have initiated an internal investigation into the allegations. We are reviewing our marketing practices, rental policies, and customer interactions to identify any areas where improvements can be made to ensure full compliance with FDUTPA and provide the highest level of service to our clients.


In conclusion, Baytowne Reporting, a leading Central Florida rental company, is currently facing potential liability under FDUTPA due to allegations of unfair trade practices. These allegations, which are still under investigation, involve misrepresentation of rental property features, non-disclosure of fees, and unfair competitive practices. However, we want to assure our customers and stakeholders that we take these allegations seriously and are actively working to rectify any shortcomings identified in our operations.

As we navigate this process, we remain committed to providing exceptional rentals and maintaining our reputation as a trustworthy rental company in Central Florida.