What You Need To Know About The 'Restore Online Shoppers Confidence Act (ROSCA)'

Feb 26, 2018

Welcome to Baytowne Reporting's comprehensive guide on the Restore Online Shoppers Confidence Act (ROSCA), which aims to protect online consumers and restore their trust in e-commerce transactions. In this in-depth article, we will explore the key provisions of ROSCA, its impact on online shoppers, and how businesses can ensure compliance with this important legislation.

Understanding ROSCA

ROSCA, also known as the Restore Online Shoppers Confidence Act, is a federal law enacted in the United States to safeguard consumers' rights in online transactions. It primarily focuses on deceptive online marketing practices and unauthorized charges.

One of the main goals of ROSCA is to establish clear regulations and guidelines for online businesses to follow. By doing so, it aims to create a safe and fair online environment for both buyers and sellers.

Key Provisions of ROSCA

ROSCA encompasses several key provisions that businesses must be aware of. These provisions include:

  1. Prohibition of Misleading Acts or Practices: ROSCA strictly prohibits deceptive marketing practices, such as false advertising, misleading claims, or misrepresentation of products or services. Businesses must provide accurate and truthful information to consumers.
  2. Clear Disclosure of Terms and Conditions: Online sellers are obligated to clearly disclose terms and conditions of any offers, trials, or subscriptions. Important details regarding cancellation, refund, and billing procedures must be easily accessible to consumers.
  3. Unauthorized Charges: ROSCA prohibits businesses from charging consumers without their explicit consent. Any charges beyond what was initially authorized are strictly prohibited.
  4. Consent Mechanisms: Online sellers must implement reliable and transparent mechanisms to obtain consumer consent. Consent should be obtained before charging any fees or enrolling consumers in subscriptions.

Impact on Online Shoppers

ROSCA aims to empower online shoppers and protect them from fraudulent or deceptive practices. By enforcing strict regulations, it helps consumers make informed decisions while engaging in online transactions.

Prior to ROSCA, many online shoppers fell victim to misleading advertisements, hidden charges, or unauthorized subscriptions. The Act now ensures that consumers have access to transparent information, enabling them to identify legitimate offers and avoid potential scams.

Compliance for Businesses

Businesses need to familiarize themselves with ROSCA's requirements to ensure compliance and maintain a reputable online presence. Implementing the following practices can help businesses align with ROSCA:

  • Clear and Accurate Product Information: Provide detailed and accurate information about products or services on your website, avoiding any exaggerations or false claims.
  • Transparent Pricing and Billing: Clearly state the pricing, including any additional charges or fees. Provide a breakdown of costs to ensure customers understand what they are paying for.
  • Consent Collection: Obtain explicit consent from customers before charging them or enrolling them in any subscription services. Ensure that consent processes are user-friendly, opt-in, and clearly explained.
  • Accessible Terms and Conditions: Make sure that your terms and conditions are easily accessible on your website, providing clear explanations of cancellation, refund, and billing procedures.
  • Effective Customer Support: Offer reliable and responsive customer support channels to address any concerns or inquiries promptly.


By now, you have gained a thorough understanding of the Restore Online Shoppers Confidence Act (ROSCA) and its significance in protecting online consumers. Being knowledgeable about ROSCA's provisions and implementing compliant practices will not only ensure a secure shopping experience for your customers but also establish trust and credibility for your business.

Baytowne Reporting is committed to providing accurate information and assisting businesses in achieving ROSCA compliance. If you have any further questions or need professional guidance, please don't hesitate to contact us. We're here to help!

Brian Ngan
Great article, very informative and relevant in today's digital world!
Nov 8, 2023
Breelyn Elmore
This comprehensive guide explains the ROSCA, safeguarding online consumers and restoring trust in e-commerce. A must-read!
Oct 12, 2023