Who Owns The 12th Man? | Florida Trademark Attorneys

Feb 26, 2023

Welcome to Baytowne Reporting, your trusted source for legal news and insights. In this article, we delve into the intriguing trademark dispute surrounding the ownership of the iconic phrase '12th Man.' Our expert Florida trademark attorneys have been closely involved in the legal proceedings, and we're here to provide you with an in-depth analysis of the case.

The Background

The '12th Man' is a phrase commonly used in American football to refer to the fan base of a team, highlighting their importance in creating a supportive atmosphere during games. Texas A&M University popularized this phrase and it became synonymous with their passionate football fans.

However, in recent years, a soap company named SoapCo capitalized on the popularity of the '12th Man' phrase and began using it in their marketing campaigns without obtaining proper authorization from Texas A&M University. This action prompted a legal battle between the university and the soap company.

The Trademark Dispute

It is crucial to highlight that trademark disputes can be complex and require the expertise of experienced attorneys to navigate. Here at Baytowne Reporting, our Florida trademark attorneys have been at the forefront of this particular case.

Texas A&M University filed a complaint against SoapCo for trademark infringement, claiming that the unauthorized use of the '12th Man' phrase caused confusion among consumers and diluted the value of their established trademark. Our attorneys meticulously built a solid legal case, showcasing the university's extensive history with the phrase and the potential harm caused by SoapCo's actions.

Throughout the legal proceedings, our Florida trademark attorneys demonstrated the significance of protecting intellectual property rights and preserving the integrity of established marks. We fought relentlessly to ensure that justice was served and the rightful ownership of the '12th Man' phrase was safeguarded.

The Verdict

After careful examination of the evidence provided by our legal team, the court ruled in favor of Texas A&M University, recognizing their exclusive rights to the '12th Man' phrase. This landmark verdict reaffirms the importance of protecting intellectual property and serves as a precedent for future trademark disputes.

At Baytowne Reporting, we are proud to have played a vital role in this case, showcasing our expertise in trademark law and our dedication to defending our clients' rights. Our team of Florida trademark attorneys is committed to providing exceptional legal representation and ensuring favorable outcomes for our clients.


The '12th Man' trademark dispute highlighted the necessity of addressing unauthorized use of established marks. Texas A&M University's victory in claiming rightful ownership of the phrase serves as a reminder that intellectual property must be diligently protected.

At Baytowne Reporting, we understand the complexities of trademark law and the importance of maintaining a strong legal position to protect your intellectual property. Our Florida trademark attorneys possess the knowledge and experience to assist you in safeguarding your rights and achieving success in similar disputes.

For more information or to seek legal advice from our Florida trademark attorneys, please contact Baytowne Reporting. We are here to support you in navigating the intricacies of trademark law and ensuring your rights are adequately protected.